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'The annual Crossbar Classic will launch a new tradition in college football,' said Dan Keats, director of consumer marketing and sponsorship at Allstate.

Through crafted brand marketing, including original content created by LEARFIELD Studios, fans will learn how both teams have been preparing for the big game. 9 when the Crimson Tide hosts the Texas Longhorns.Īlabama and Texas have passionate fanbases, making the first game an incredible early season matchup.

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The inaugural game of the new series kicks off on Sept. The Allstate Crossbar Classic will bring a bowl-style atmosphere and promotion to an early-season game, amplifying the excitement of some of college football's most passionate fans. Through an agreement with LEARFIELD, the media, data, and technology services leader in intercollegiate athletics, the annual event will highlight a marquee regular -season matchup that will be played at the home field location of the host team. TuneIn is available on more than 200 platforms, including smartphones, tablets, vehicles and gaming consoles.DALLAS (July 18, 2023) – The newly created Allstate Crossbar Classic is coming to a screen or field near you.

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For a complete list of teams, fans can search “college football” on the free TuneIn Radio app or visit /collegefootball. To find a specific team, fans can simply search for their team name. Listeners can now follow each of the 85 schools’ 24/7 channels on TuneIn.

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TuneIn has the most comprehensive free college football and basketball coverage in the industry with thousands of live games from every major conference, including the ACC, Big Ten, Big 12, Pac-12, SEC, AAC, MAC and WAC. “This is a historic season for college football as it enters the playoff era, and we are excited to make it easy for fans worldwide to hear hundreds of games from nearly 100 schools.” “We are thrilled to further extend our relationship with Learfield Sports and add 16 new teams to the growing TuneIn college sports offering,” said Kevin Straley, VP of Programming at TuneIn. “We’re constantly looking at ways to reach fans regardless of location or device, and the TuneIn platform gives us another powerful application to deliver our highly sought after home town live sports programming.”

“TuneIn has already proven to be an impactful addition for the university partners we represent in the Pac 12, so we’re excited to extend this offering to even more schools this year,” said Learfield Sports’ Senior Vice President and Chief Content Officer Joe Ferreira. In addition to football content, TuneIn will carry live basketball coverage for each of the participating Learfield Sports’ school partners when the season begins in November. This partnership with Learfield Sports adds to TuneIn’s comprehensive college football list of over 85 schools, including its 53 schools from the power five conferences including Florida State, Arkansas, Auburn, Florida, Georgia, Michigan, Ohio State and USC.Įvery college team will have its own branded 24/7 channel on TuneIn, giving fans everywhere access to team–specific, live play-by-play, pre-game and post-game shows, live weekly coaches shows, and new and archived game replays. This new addition of teams will improve Learfield’s worldwide distribution of digital programming, and add to TuneIn’s extensive list of over 85 college teams.īuilding off the existing relationship TuneIn has with Learfield Sports’ partners in the Pac 12 - Stanford, Oregon State and Colorado - Learfield will add 16 new schools from the ACC, Big Ten, Big 12 and SEC, including Alabama, Missouri, Texas A&M, Louisville, NC State, Wisconsin, Penn State, Indiana, Iowa, Northwestern, Purdue, Minnesota, Illinois, Kansas State, Oklahoma State and Texas Tech. TuneIn and Learfield Sports today announced an extended partnership in which TuneIn will carry every play-by-play broadcast and additional college football content from 19 Learfield Sports’ university partners including Alabama, Wisconsin, Louisville, Texas A&M, and Penn State.

Learfield sports digital media kit